Automotive Integrated
CREATING A NEW ‘TUDE WITH A LOTTA TORQUE
Freeway Ford was a surprising granny car garage find tucked away for more than half a century. The dealership was a 1962 Thunderbird with some rust and dust – but it still had plenty of rev left in its engine. We began a major overhaul with the creation of a shiny new brand identity.
Website Banner
Website Banner
Website Banner
Eblast
In-Store Signage
CREATING LIFT FOR SOME HEAVY METAL
Lupient Buick GMC was out of gas. After more than 40 years in business, it had lost its edge. The dealership stood out like as a beige sedan in a mall parking lot. Furthermore, people thought Buicks were grandpa cars. We broke through these roadblocks with a major rebrand.
Prior to the rebrand, the dealership’s advertising was cluttered bumper-to-bumper. We decided to use a lighter touch to push some heavy metal. The campaign is fun, relevant and encourages people to get in their cars and go places.
To boost Lupient’s social media engagement, we create custom content and promos that are changed up seasonally enticing people to get in their cars and go places.
RESULTS AS POWERFUL AS A HEMI MAGNUM V8 ENGINE
116,664Organic visits to their website (a 33% increase since rebrand) 15% increasein Facebook engagement 19% increase in sales leads (since launch of new website) 800+ Thousand Media impressions including cable and broadcast, radio and online outlets
